BlackBerry offers cash in exchange for the iPhone
The maker of BlackBerry smartphones has decided to shift its strategy to fight the giant Apple. To try to unsettle Apple company, the Canadian firm offers cash . The purpose of this measure is to boost sales of its new terminal , the BlackBerry Passport .This promotion will be available from December and will run until February; yes, for now only available in Canada and the United States with what we know,at least for now, if this measure will also come to Europe.
Users submit their iPhone could receive up to $ 400 in cash depending on the model and the conditions of exchange, plus a gift card valued of $150, according to the average NDTV Gadgets.BlackBerry has thus decided to dive headlong into by Apple , a direct rival will be hard to cope due to the global dimension and success that have worldwide. BlackBerry launched last year a comprehensive restructuring plan to avoid massive loss of capital.
BlackBerry Passport was launched in the month of September. It was named for the size and shape that the terminal has which is reminiscent to the passports. It is proposed as an alternative to the dominance of Apple, Samsung and more and more Chinese firms. In September BlackBerry reported reducing their losses in the last quarter and expressed optimism about the major restructuring within the company and the launch of new devices.
The manufacturer pioneered the smartphone market but has struggled to keep up as if they have done their competitors in recent years. Last year BlackBerry 10 was introduced in an effort to regain lost ground to rivals such as Apple, which using iOS or Android handsets.