The relationship between the Mountain View giant and the European continent has begun a new chapter of high voltage complexity. On Thursday, members of Parliament voted a resolution that seek to reduce the influence of companies like Google in the market, including the possibility of separate search activities of the parent structure. The resolution has no binding power, but it’s a log on the fire …

The share of the search market that Google has on European territory amounts to 90 percent . Around the globe, the numbers are certainly different but European officials are asking some questions to a greater or lesser extent questioning the influence generated by that percentage. The number one complaint in Europe is that Google behaves like a monopoly but there is also something else, is that the presentation of results is based on what is beneficial for the company and not the user . This in turn causes a deterioration in competitiveness, affecting local businesses.This has led to the preparation of a nonbinding resolution that, if passed next Thursday might suggest (among other things) the division between Google search services and the rest of the company.

Google Office

Another idea that has been considered is to cancel ranking algorithms applying their searches in Google and simply rotate the results, in an attempt to increase competition. From a technical standpoint, the resolution is little more than an eraser and does not mention precisely Google in its text. At the same time, their non-binding profile reminds us that Parliament has no legislative power or authority that allows splitting a corporation. Still, when you consider the recent escalation in making decisions involving the operation of Google in Europe , it is likely that the European Commission Parliament’s recommendations can become a reality.

As expected, Google has not made ​​official statements on this resolution but no doubt that its legal department should be evaluating all possibilities. If we move away for a moment of commercial and legal parameters, we find a detail that leaves no margin for error in interpretation which is that resentment Google has greatly increased. Some sources linked to a general decline in the perception of Europe from the US, fueled by high-profile scandals as the “Snowden effect” and listen to Angela Merkel.Continued …

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The relationship between the Mountain View giant and the European continent has begun a new chapter of high voltage complexity. On Thursday, members of Parliament voted a resolution that seek to reduce the influence of companies like Google in the market, including the possibility of separate search activities of the parent...