Apple takes a break in its communication policy neglects the potential of its products, and shows his lighter side on the new MacBook Air announcement emphasizing personalization. Who has not given him a sticker to your Mac?

Occasionally Apple pulled from the line marked on the communications policy and makes announcements that could hardly fit into it. Lately Apple was focusing on their communication in trying to show the potential of their products. It is not their technical characteristics, but all we can do with them. Users are responsible for squeezing the real devices Cupertino. But as I said, Apple sometimes marked line breaks and surprises us with these ads. Direct and different, such as iPhone commercials 5c on Tumblr . Thus, in the new MacBook Air announcement , the famous stickers with which we can customize are the protagonists.

There is one aspect in which this announcement does not change is that, as has become usual, no mention of specifications, or even use this time, but focuses on the emotional side, personally. The stickers, although they may seem a trivial thing, are an expression of ourselves , Who has not ever given him a sticker to your MacBook Air?a way to make our our laptops. Throughout the video we see a series of stickers, including popular franchises like Breaking Bad, The Simpsons or Hello Kitty for instance.

Apple says the ad, which features music by Hudson Mohawke, is a celebration of all the many ways that people love the MacBook Air. Announcement, of course, ends with a side view of the MacBook Air and the slogan “The people love notebook”. Besides that Apple has created a section on its web page that shows all the stickers listing. In case you also want to personalize your MacBook Air and do a little more yours.

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Apple takes a break in its communication policy neglects the potential of its products, and shows his lighter side on the new MacBook Air announcement emphasizing personalization. Who has not given him a sticker to your Mac? Occasionally Apple pulled from the line marked on the communications policy and makes announcements...