What Microsoft should learn from Apple
Time passes quickly, and life takes many turns. When a few years ago nobody could imagine Microsoft as a manufacturer of mobile phones and tablets , now and after the purchase of Nokia, has one of the best positions in terms of market share. And the old company founded and run by Bill Gates has transformed over the years up to the age Satya Nadella (the new CEO). A company that, at least on paper, can teach some things to Apple Tim Cook. It is clear that both have a strategy and ultimately a different DNA but like we did with Samsung , this exercise serves entrepreneurial imagination to envision the future a little better of the two. Let’s play to think what Microsoft can teach Apple.
One word: Office
Office, Office, Office. can be repeated many times but not be clearer. The office suite from Microsoft is the owner and master of the world in productivity. Nobody exceeds that although both Google and Apple itself are making many efforts to overcome in the field of web apps.
Office dominates the sector the office, a mirror in which Apple must look Its design and features make them the best in all aspects, with dozens of innovations that no other competitor has overcome.
Office is the mirror where Apple should look. You can not create aniWork suite (Pages, Keynote, Numbers) without basing on high design and characteristics of them in the Microsoft suite of percentage. Users do not want something new, they want the best of Office with the style and touch of Apple. And the best: the Cupertino company is still time. With the release of Office on iPad beginning to cool due to the need for Office365 subscription without new rumors of Office for OS X, Apple can fight back by launching a revamped comprehensively suite iWork with dozens of features like the possibility to share documents and edit them at the same time function that Apple promised to introduce new versions.
No fear of leaving the comfort zone
On its own initiative or comfort, Microsoft has been forced to come out in the last years of his “comfort zone.” That little plot no physical space where it was comfortable. Nobody remembers the selling Microsoft licensing wholesale government? A very lucrative business that has slowly been leaving space for other alternatives such as free software or even Apple’s own OS X in administrations. But this change has also served as the main precursor of innovation. Windows 8, Windows Phone, OneDrive and many others. Get away from what gives you confidence to experiment, to gamble, to try new things that nobody has done.These are the things that give an added value to a company.
But the departure of Microsoft from its comfort zone has not only produced in the field of software, but also hardware. anyone could imagine Microsoft making tablets? Surface marked a before and after in the industry. True, it has not been the success that expected from Redmond but has led to the introduction of many ideas and developments in the world of post-PC era and as I explained at one point.
— Surface (@surface) June 24, 2014
Blogs, social networks and ultimately, great communication online. thing that Apple seems to ignore not only by Microsoft but also by Samsung. And the online communication that proved so important in recent years is still one of the least explored land by Apple. Which fear? Are you afraid of the feedback from users? It’s really crazy nonsense, miss all the interaction that the company could have on Internet.